Shoebox Onboarding Screens

Visual Design + Illustration

Shoebox is the “scrappy rebellious” greeting card line of Hallmark Cards, Inc. They have humorous cards for any occasion. The line was set to launch a print-on-demand greeting card app. Shoebox’s print on demand service has greeting cards for any occasion, is available anytime, anywhere, and postage is included.

My task was to develop onboarding screens that conveyed the products service values while maintaining the brands established color palette, elements and quirk.

I explored various situations that could translate “any occasion”,  “anytime, anywhere”, and ways to show postage included.

The exploration of the onboarding lead to the opportunity to develop the visuals that could be used throughout the app such as custom icons and loading screens.