mitú shop
Ecommerce Marketing Collateral
mitú is a digital media company representing the Latino point of view. Through multiple touch points in video, editorial, social media and commerce, they connect brands and creators to the community of Latino consumers in the U.S.
“Our audience is the 200% -- 100% American and 100% Latino - who inspire us to create authentic, culturally relevant stories.”
Role: Lead Designer
Responsibilities: I led a design team based in Colombia providing art direction for apparel graphics, marketing assets, and social media content that involved product. Collaborated with copywriters and VP of merchandise to ensure the mitú personality is reflected in the e-commerce experience of the mitú shop .
Email Marketing
The mitú shop sends out a weekly New Arrivals email and promotional discount emails through out the week, totaling to 2-3 emails per week. All email campaigns were accompanied by social media content. I designed and art directed weekly emails to promote new collections and discounts. The design team and I collaborated with mitú’s copywriters to brainstorm themes and content for the emails and social postings.
Social Media Creative
Created and curated lifestyle content that focused on the product.
