Hallmark eCards is a digital greetings branch of Hallmark Cards, Inc. eCards’ focus is to create digital greetings for all occasions and maintains its own unique brand voice while complementing Hallmark’s mission of making the world a more caring place by helping people make meaningful connections with others.
I created a range of work that aligns with eCards’ playfulness and marketing objectives.
Selection of email designs. Art work provided by the eCards production team and Hallmark asset library.
eCards’ brand visuals had pivoted to a more lifestyle image-based look from the original illustration-heavy style, which I took into consideration for the design of this landing page.
Recipient Sandra receives an eCard from sender David. Sandra has an opportunity to send an affirming thank you message to David. She activates the process by clicking on the ride-along attached to the bottom to the “You Got an eCard” transactional email.
Clicking on the ride-along leads to a landing page where the recipient can write a personalized message to the original ecard sender.
The look for the landing page also set the tone for additional parts that I designed, such as the ride-along and the transactional email.
Father’s Day campaign
