Empowering People to DARE to explore the outdoors with confidence and pride : T-Shirt Design Launch for Eastern Mountain Sports

Brand: Eastern Mountain Sports

Role: Lead Designer for T-shirt Graphics, Illustration, Art Direction

Deliverables: T-shirt designs, design pitch deck (Available upon request)

Goal: Launch a t-shirt line that promotes sales for EMS branded merch

EMS, Eastern Mountain Sports is a retailer specializing in outdoor clothing and gear, particularly for activities like camping, hiking, climbing, and paddling. Founded in 1967, EMS has a long history of providing quality equipment and advice to outdoor enthusiasts. EMS is known for its own line of products as well as carrying name brands. The company also operates EMS Schools, offering classes in various outdoor sports. EMS wanted to create more in-house  t-shirt designs for new and existing audiences that reflected the brands goal of connecting people with nature and each other by providing high quality affordable gear.

Inspiration & Research
Our team collaborated remotely from the West Coast and Colombia. We researched and drew inspiration from the beauty and natural abundance of the Northeastern United States. We primarily visited national park websites, referenced EMS blogs and social posting immersing ourselves in the brand’s community.

Once we went over our findings we explored compositions with minimal shapes and directions that captured an organic look and feel. I chose to highlight images of the outdoors and EMS gear.